It’s Blogger Day so if you’ve been thinking about starting to write a blog – today is the day! In this post, I share with you 7 simple (but important) things to remember about blogging…
1. Write about what you know and write for yourself
When starting out, blogging can be a daunting task – you can spend too much time overthinking – what should I write about? What will people think? Do I know enough about anything to write about it?
Just write what you know and write it for yourself. Once you stop worrying about the other stuff the words will come.
2. Get ideas from your audience to ensure you’re offering value
Use your social media to ask your audience what they need help with and use their responses to come up with topics to blog about. You can then encourage interaction by asking them to comment on the blog with their questions or feedback!
Make sure you always include a call to action at the end of your blog so your readers know what to do next – follow you on social media, download your free guide, sign up to your mailing list, etc.
3. Write a catchy headline
This can be the hardest part, especially if you’re not particularly creative.
Don’t worry, help is out there! There are lots of online blog title generators out there – here are just a few:
4. Use images
Not only do images break up text and make your blog easier to read, but you can also use images to tell a story.
The use of images within a blog can also help with your SEO (search engine optimisation) as long as you add alt text and an image description to each image you use.
However, there are a few things you need to be careful of when adding images to your blog:
- Resize your images before you upload them to your blog using an online image resizing tool.
- Compress your images before uploading to your blog to avoid issues with loading time. I use https://compressjpeg.com.
- Don’t use any old image you find on a Google search as it may be copyrighted. Use free stock images from sites like Unsplash and Pexels, or create your own images using Canva.
5. Be consistent
Blog regularly and let people know about it!
Build your email list and send out notifications when you publish a new blog, and share it across your social media profiles.
If you can aim to blog roughly the same time each month or so, your followers will come to expect to hear from you and will be more likely to read and engage with your blogs.
6. The ideal blog length
You’ll need to keep your blog reasonably short to keep readers engaged but it should be at least 300 words long. Any shorter and it is too difficult for Google to understand what your blog is about and could therefore harm your SEO.
Hubspot data suggests the idea blog length is now (2021) between 2,100-2,400 words.
Longer posts will offer more value and will keep readers on your page for longer – as long as they like what they’re reading!
7. Track your analytics
Set up Google Analytics so you can track how people find your blog and how long they spend there. High bounce rates will suggest the content of the blog doesn’t meet readers’ expectations compared with the blog title, or that the content isn’t interesting enough, doesn’t offer enough value, or is difficult to read.
You can use this data to tweak your blog and review the data regularly.