Ahead of the launch of my upcoming course, Mailerlite for Beginners, I wanted to share my tips for making email marketing easy.
Nurturing relationships through email marketing is not something to be ignored, and with free platforms such as Mailerlite, it can be pretty simple to get going.
If you’re not already email marketing, what is stopping you?
- Not sure how to organise your database?
- Content writing not one of your strengths?
- Haven’t got email marketing software?
- Don’t know how to monitor or analyse engagement?
In this blog post I will answer some frequently asked questions about email marketing, so you can start your own email campaigns with ease.
1 | Why should I have a mailing list?
99% of email users check their inbox every day, 58% of which check their email first thing in the morning (OptinMonster, 2020).
By providing value, you can get in front of your potential customers and clients.
Do you want to miss out on that?
2 | What can I use email marketing for?
There are lots of ways in which you can use email marketing to grow and run your business.
- To keep in touch with your audience so you stay fresh in their minds.
- To announce news about your business.
- To promote new products, services, courses, memberships, etc.
- To send content to members of your membership or students on your courses.
- To create a database of potential clients – remember, you don’t own data on social networks like Facebook and any day you could wake up to find your social media taken away from you.
3 | I don’t have a mailing list, how do I get one?
Maybe you don’t have a mailing list as such, but you will have an audience.
- Followers on a social network like Facebook or Instagram
- Members of a Facebook group
- Past and current clients
- Past enquiries or leads
These are all people who are already interested in what you have to offer.
Simply ask these people if they’d like to go on your mailing list to receive emails from you, or create a Mailerlite account and start encouraging people to join your mailing list through your socials, using a lead magnet (more on this next…).
4 | How do I grow my mailing list?
A great way to grow your mailing list is to use a Lead Magnet.
“What on earth is that?!”, I hear you cry!
A lead magnet is something you give away in exchange for an email address.
For example, I have a couple of freebies on my website – in order to download your freebie, you need to enter your email address.
Your email address then gets automatically added to my mailing list, and in exchange, you get your copy of the freebie you requested.
That’s all there is to it.
Yes, there are a few steps you need to take to set it all up but I cover these in my upcoming Mailerlite for Beginners Course and, once they’re done, all you need to do is keep an eye on how they’re performing and tweak as necessary.
5 | What are the key steps to starting email marketing?
If you’re just starting out email marketing, I’d recommend taking these 5 steps…
- Choose an email marketing platform, like Mailerlite, and create an account.
- Create a branded email campaign template which you can use every time you send an email campaign – this keeps your email marketing consistent AND saves you tons of time!
- Import and organise your contacts (if you have any already).
- Create your lead magnet and link it to your mailing list.
- Monitor your email campaign performance regularly.
Following these 5 simple steps is the best way (in my opinion) to prevent becoming overwhelmed with it all.
These are the 5 key points I will cover, in detail through step by step video tutorials on my upcoming Mailerlite for Beginners Course.
6 | How do I write good emails?
Ahhh, now isn’t that the question?!
Here are my 5 tips for writing great marketing copy…
1 – Establish your goal
You should have a defined goal for each email you send out.
- What is it you want to achieve by sending that email?
- Do you have a new product you want to generate X amount of sales for?
- Do you have a course launching that you want to sign up X amount of people to?
Once you have established your goal, you have a starting point and can build your marketing copy around that.
2 – Create a fascinating subject line
There is so much you can learn and test with subject lines to really improve the performance of your email campaigns.
If your subject line isn’t interesting, intriguing or engaging, your subscribers aren’t even going to open the email.
So, all of the time you put into creating it will have been a complete waste of time and effort.
There are lots of ways you can get people to open your emails – here are some of them:
- FOMO (fear of missing out)
- By giving them a way they will benefit from opening the email
- By providing compelling evidence about why they should open it
If you’re still struggling to get creative, there are some fab subject line generators out there to do it for you:
3 – Get personal
People buy from people. If you run a small business, chances are you are either the only person in the business, or you’re the person your clients and customers have the most contact with.
The more of a connection you can build with your subscribers, the more business you will generate.
Write your marketing copy from the heart.
You know your business better than anyone and your passion, knowledge and experience will come through in your emails if you write as though you’re speaking to someone.
When you send the email, make sure your name is in the ‘To’ field so that people start to know you by name.
And use THEIR name in your emails.
Mailerlite gives you the option to add a name tag in the email campaign which will automatically insert the name of your subscriber in the email (if you have included names when importing your database).
4 – Reward your subscribers
Give them a reason to read on.
Follow through with whatever you have used as your subject line. If you’ve given them a reason for opening the email, show them that reason straight away.
If you’re promoting a product or service, offer a promo code to use to get a discount.
Rewards like this keep your subscribers on your mailing list because they want to be the first to get access to special offers and discounts in the future.
5 – Don’t forget your Call To Action
Readers of any marketing copy, be it an email, social media post, search engine listing, need a Call to Action (CTA).
They need to be told what to do next. Think back to what your goal for the email was and use this when creating your CTA.
If your readers have read the email, and believe it is beneficial to them, they will follow your CTA instruction.
If you put these tips into place, you’ll be on the right path for a successful email campaign.
I hope that is all helpful but if you do want a helping hand with your email marketing there are two ways I can help you.
The first is to hire me to set up and create your email marketing campaigns. To do this, simply book a free discovery call with me here so we can chat through your requirements.
The second is to join my Mailerlite for Beginners Course. This course is for anyone who:
Wants to use email marketing to grow a business
Wants to learn to grow and nurture their mailing list
Struggles with technology and prefers an easy to follow, step by step guide to learning new programs.
We cover all of this over 7 modules, each with a step by step tutorial video and accompanying checksheet. Get 12 months access forjust £49! For more information, click here.
If you have any questions, feel free to get in touch or leave a comment below.