It’s a brand new year and you’ve decided THIS year you’re going to smash your socials. You’re going to show up consistently, you’re going to provide content and you’re going to build your community.
Whilst you’re feeling motivated, this is a great time to refresh your business socials to make sure they’re a true reflection of you and your brand.
This post will tell you exactly what you need to do and how to do it! I’ve even put together a free checklist for you to download so you can tick off each task as you go along and feel that lovely sense of smugness.
If you’re thinking, “No way am I doing all that!!!!”. Don’t worry, me and my team of associates can do it for you – click here to find out more.
Please note – this post is based on Facebook and Instagram because that is what I love.
So, let’s get started…
1 | Clear out your old posts
Maybe you’ve really niched down your business, or maybe your old posts no longer reflect what your brand has become.
Whatever the reason, stats show us that more and more people are now turning to social media networks to research brands before buying from them.
Do you really want to miss out on a sale because your old posts have confused a potential customer or made you look less professional than they’d hoped for?
Go through your posts and delete anything that is no longer relevant and appropriate.
The same goes for photos and posts you’ve been tagged in. You don’t want to be associated with anything inappropriate so be sure to check your tagged posts on a monthly basis.
2| Check and update your profile images
Is your profile image consistent across all of your profiles?
Brand awareness is all about potential customers or clients being able to recognise your brand immediately.
By using the same profile image consistently across your social profiles, people will start to recognise who you are.
Check through each of your social profiles, your website and anywhere else you can think of where your image appears.
Are they the same?
If not, have a look through the images you have to find one which represents you and your brand perfectly.
Whilst you’re at it, update your Facebook Page (and Group if you have one), and LinkedIn cover images too.
People buy from people so your profile image needs to capture who you are.
The best way of doing this is to arrange a branding shoot with a professional photographer. This is something that is on my 2022 To Do list and ever since I met the extremely talented Cathy Brown at an online networking event, I knew she was the person to go to when I was ready.
3| Check your handles
Are they consistent across all of your profiles?
Just like with your profile image, consistency is key to your potential customers or clients being able to recognise your brand immediately.
It can be a little trickier with handles as you can’t always get the exact same handle firstly as your business name and secondly, as each other.
For example, my business is called Admin Services Online (no, I didn’t think this through when 90% of my work is actually marketing so if you have any ideas for a change, feel free to email me to let me know!)
My Facebook handle is @adminservicesonline (woohoo!!) but of course, I couldn’t get it on Instagram so my IG handle is @admin_services_online. We won’t talk about my LinkedIn handle because LinkedIn and I are not friends.
Anyway, back to the point…try to get them to match your business name and each other as much as you possibly can. It’ll make it tons easier for your potential clients and customers to recognise you.
4| Update your bio on Instagram and your “About” section, operating hours, and contact information on Facebook.
Let’s split this section in to two parts – Instagram and Facebook.
Firstly, check if your account is a business account.
A business account will look more professional. It includes things a personal account doesn’t such as; an industry, an address and a contact button.
You’ll also be able to track your insights which is KEY to social media post performance and add a link to your website.
In addition, you can schedule your posts using Facebook Business Suite and tag products in your posts.
So, how do you change from a personal Instagram account to a Business Instagram account? Follow these easy steps:
Step 1: Go to your Instagram account settings
Step 2: Head to your profile and tap the menu in the top right corner of the app.
Step 3: Go to Settings and tap Account.
Step 4: Tap Switch to Professional Account.
Step 5: Be sure to link to your Facebook account to allow easy scheduling across both platforms in Facebook Business Suite.
Next, you need to refresh your bio.
Your bio is basically a 150 character business pitch.
Key points to remember:
- The Name field is not the same as your username. Use this to tell people more about your business or what you do. Think of keywords people would search for to find you and change the Name field to one of these.
- Use your brand’s hashtag in your bio – these become clickable links so don’t confuse things by using keywords here as they’ll likely take your audience to a competitor!
- Make sure every field is filled in & all links are working.
- Add a Call to Action – let your audience know what to do next.
- Add a link – this could be a page on your website containing links to everything you want to share, or you can create a free Linktree or Link in bio page.
Once you’ve done all that, you can create Highlights to categorise your products and services. To do this:
- Go to your Instagram profile and click on the + new icon next to Instagram Highlights.
- Select the Instagram Stories that you want to add to your highlight (if you don’t already have Stories, you’ll need to create one)
- You’ll be asked to choose a title and select your cover photo next where you can choose an image of one of the stories you’ve chosen, or you can choose an image from your camera roll.
Creating branded highlight covers can really help to make your profile look really professional and consistent. This is easy enough to do in a platform like Canva.
As I mentioned earlier, more and more people are now turning to social networks to research brands before buying from them, so it’s essential you keep the About section on your Facebook business page up to date and relevant to your brand.
Whilst you’re there, check your contact info and opening hours are correct and check you have completed all fields and all links are correct.
One more thing which is relevant to all social networks is the ability for your potential customers to contact you easily.
These days, people would much rather message a business than pick up the phone so it is vital you make it as easy as possible for potential customers to contact you. If it’s too difficult, they’ll just move on to your next competitor.
The best way to do this is by adding a call to action button on your Facebook Business page. I have mine set to ‘Whatsapp’ but you can easily change it by heading to your page and clicking ‘Edit’ on the call to action button.
Choose from a range of options including: Follow, Book Now, Call Now, Learn More, Send Message, Visit Group and Shop on Website.
5| Make sure you’re using the right sized images
Using the right image sizes across your socials adds an element of professionalism and shows you take care and have attention to detail when it comes to your work.
The problem is that social networks change their image size requirements a lot so it’s important to keep an eye on them.
This handy guide from Hootsuite gives you every image size you could ever wish to know. I’ve summed up the sizes for you below.
Programs like Canva allow you to choose templates for different social networks and the paid version even allows you to resize a post you’ve already made, to fit another social network. Very handy!
6| Finally, pin your best content to the top of your page
If you’ve got an important message to tell, a product to promote, a freebie to give away – pin it to the top of your Facebook page so it’ll be the first thing anyone who lands on your page will see.
To do this:
- Find the post you want to pin.
- Click on the three dots in the top right
- Choose ‘pin to top of page’
It is worth updating this from time to time so it doesn’t get boring for regular visitors and lose it’s importance.
There you have it – 6 steps to giving your social media profiles a much needed overhaul!
Ready to get started? Download my free social media overhaul checklist here.
If this all feels quite overwhelming, don’t worry – that’s completely normal. It’s how I feel about doing my tax return, so I outsource it to someone else (thank you Linda Booth at We Do The Books) so it isn’t my problem.
You can do the same with your social media.
I offer a social media overhaul package, with additional monthly ongoing support if needed. Click here for more information.
I hope this has been helpful. I’d love to hear your thoughts so feel free to leave your comments below.
Until next time,